Welcome to the LHR Brand Book. Whether you're a new member making your first graphic, or someone putting together a presentation, this is your go-to reference! Think of it as the rulebook that keeps us all looking and sounding like one unified team. When we all follow the same playbook, LHR looks a lot more impressive to the outside world.
A brand book (sometimes called a style guide) is the single source of truth for how Longhorn Racing looks, sounds, and presents itself to everyone outside our garage/the ETC. Sponsors, recruits, competition judges, and the general public all form an impression of us based on what they see and read. We want that impression to be consistent, professional, and reflective of who we are.
This guide exists so nobody has to guess. When in doubt, check here first.
Longhorn Racing is intended to provide students with the opportunity to explore different engineering fields and grow their tangible skills through a collaborative and innovative environment.
Everything we build, design, post, and say should aim to trace back to that idea.
The organization's official name is Longhorn Racing. Simple, always capitalized, always two words. When context calls for the university to be mentioned, this format works:
Note: "UT Austin's LHR" is not accepted by the university. Avoid it in any official context.